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Research papers

The identity crisis of the market researcher

The growth of marketing has also furthered the growth of two series of roles, one that of the Marketing Manager and another that of the Marketing Researcher. It is the purpose of this paper to examine the role of the researcher and its relationships...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Kenn Rogers
June 15, 1965
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Citation

Rogers, K. (1965a, June 15). The identity crisis of the market researcher. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-identity-crisis-of-the-market-researcher